meet the team…
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Founder and Owner
Star Sign: Libra
Favourite Service: A good Skin Needling session!Meet Maddie, the founder and owner of ROUTINE Skin Clinic and the person behind the vision. With over seven years in the beauty and skin industry, Maddie's passion lies in helping people understand their skin and feel confident in it.
After working across luxury day spas, advanced skin clinics and boutique beauty spaces in Newcastle and Melbourne, Maddie has developed a strong appreciation for results-driven treatments, ongoing education and the importance of a personalised approach. She's a firm believer that great skin isn't about quick fixes, but about understanding what your skin needs and staying consistent.
When she's not busy dreaming up new ideas for the clinic, you'll find Maddie in the treatment room doing what she loves most — treating skin, sharing advice and chatting all things skincare. Her goal is simple: to make looking after your skin an experience you look forward to, with results that keep you coming back.
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Senior Beauty TherapistStar Sign: Pisces
Favourite Treatment: Any of the facial services!With 9 years of experience in the beauty industry, Emily has built her career working in high-end resort day spas and salons throughout the Port Stephens area. Her career began with a strong focus on brow and lash treatments, which has since evolved into a passion for advanced skin treatments.
Emily’s favourite treatments are Routine’s advanced skin treatments, where she loves combining advanced skin techniques with the nurturing experience of a traditional spa treatment. She believes that achieving skin results and enjoying a moment of relaxation should go hand in hand.
What Emily loves most about the beauty industry is the positive impact it can have on someone’s day and their confidence. Being able to help clients feel cared for, comfortable and confident in their own skin is incredibly rewarding and continues to fuel her passion for the industry.
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Beauty TherapistStar Sign: Virgo
Favourite Treatment: Brow Sculpt & Lash lift BundlePhoebe brings a warm, bubbly personality and a genuine passion for beauty to the Routine team. At 20 years old, she has been in the beauty industry for 1.5 years and is continually growing her knowledge and skills across a range of treatments.
With a love for all things beauty, Phoebe enjoys exploring different areas of the industry and developing her skills to provide clients with a welcoming and relaxing experience. What she loves most about her work is helping clients feel confident in themselves while creating a space where they can unwind, switch off from the busyness of everyday life and enjoy a little time for themselves.
As Phoebe continues to grow within the industry, she is excited to welcome clients into the studio, delivering thoughtful care, a personalised experience and a little extra warmth to every appointment.
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Beauty Therapist
Star Sign: Pisces
Favourite Treatment: Any lash + brow appointment.With almost two years of experience in the beauty industry, Chloe brings a genuine passion for helping clients feel confident and their very best. She loves building meaningful connections with clients and creating a welcoming, personalised experience across a range of treatments, including nails, brows, lashes and skin.
Her current favourite treatment is skin peels, as she loves seeing the visible results and positive difference they can make to her clients’ skin. With a passion for both client care and results-driven treatments, she is committed to continually developing her skills and helping every client feel confident, refreshed and cared for.
When she’s not in the studio, you’ll find her playing guitar, baking something sweet, or diving into all things beauty, helping people feel their best has always been her favourite thing.
Book with Chloe
